From there, the conversation took a surrealist twist, when Kenyatta Cheese introduced Toxoplasmosis - a disease affecting pregnant women, contracted through cat droppings - as a metaphor for memes. The panel debated the possibility that much like we often see in the animal kingdom, “viral” content has a mind of its own, so to speak, and bends the behavior of internet-users to its will. Put more realistically, the panel raised interesting questions about whether cultural memes affect our behavior - how much control we have over content, and how much control it exerts over us without our knowing.