Posts tagged with ‘new media’

This is my WebTVWorkshop Tip of the Day. :)

The Geeks Got Game!

Blip.tv Develops Pre-roll That Offers Free Downloads on Other Devices

Excerpts from Ad Age article:

What if your pre-roll video ads were more than just repurposed-for-the-web-TV spots, the kind agencies have in spades? What if pre-roll could do more?

A group of developers at start-up Blip.tv, a purveyor of amateur and semi-pro web series, was wondering that recently, while pondering the best way to help Wieden & Kennedy let gamers see — or better yet, play — a demo of its client Electronic Arts’ NCAA Football 11.

The developers thought, what if you could get the game downloaded to gaming consoles remotely via a pre-roll ad? Engineers set to work on the problem and developed a unit that allows users to click-to-download a game demo to Xbox consoles.

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Just as media companies have long chipped in creative to help seal a deal with over-taxed or perhaps reluctant agencies, the media company of the future may be building code.

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New York-based Blip.tv takes no ownership interest in the shows it represents and doesn’t sign any of them to exclusive contracts. It is, essentially, an engineering company and a sales force that builds tools for show creators, and more recently, advertisers. Eleven of its 32 people on staff are programmers or developers. It raised $10.1 million in June and racks up about 100 million views on its collection of shows each month. Blip.tv’s top earners pull down $500,000 in ad revenue a year based on 50/50 revenue sharing.

More…

I have never liked pre-rolls, but this is a seriously smart approach to the “ants in your pants - oh, to hell with this” syndrome pre-rolls often gives viewers. Geeks to rule! :)

Memo: Youthful Ignorance Is Not Cute

Whose ignorance?

I was reading this article and found the video included in the post, from the HBO Documentary Smash His Camera, really interesting. In it, a young woman tries to identify past cultural icons in black & white photographs and fails pretty miserably. The photographer, pioneer paparazzo Ron Galella, goes on to say how when he was in his prime, there were hardly any photographers around. How now his picture taking is finished because the iconic stars are gone. How there are so many photographs of so many people…

I thought it was indicative of today’s cultural documentation. In the past, people dug deep into the few icons we had. They provided large focused points of conversation - large cultural hubs.

Today, because of the many choices in media consumption and media output, our cultural hubs and icons are not the monolithic bright lighthouses they once were. We can pick and choose where we want to dig deep. We can search for conversations beyond our geographic locations. These communities may not be as big and shiny, but they’re definitely more passionate, and because they’re widespread, they provide different social and cultural perspectives. The people who are doing the documenting now have to go past the first layer of “documentation” and provide something richer, something more personal. A different viewpoint.

So, while some may snort at this young lady for not knowing much about the pop-culture icons of the 60’s and 70’s, she may know a lot about her own tailor-made icons of Parisian fashion circa 1947.

*Hat tip to @charleshope for introducing me to the article via a link on @missbhaven’s Facebook page. ;)

Internet Famous, Dirt Poor

Really spot on blog post about the state of Internet fame.